In 1964, Pilote magazine ran a one-off, one-page Asterix strip intended as a teaser for the forthcoming story Asterix and the Big Fight, which saw Chief Vitalstatistix hold a press conference homaging those held by Charles de Gaulle at the time. (This is taken from its reproduction in the short story collection Asterix and the Class Act, so some of the text has been changed so it works as an introduction to that.)
Sixty-two years later, adverts for Asterix in Lusitania take a not dissimilar approach... but Asterix and Obelix are now participating in an Instagram Live discussion. (This one has been taken from this week's Beano, as it happens; I'm sure it appears elsewhere, but I just really like that the new Asterix is being promoted there.)


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